What is Local SEO?
How does local SEO help or affect my business? Let us explain why you need to have a sound local SEO strategy built on your website. First, let’s start with letting you know what SEO is. Well here’s the Wikipedia definition. Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results
Marketing PB & J: Local SEO and Content Marketing Good Together
Since the rise of content marketing around three years ago, numerous articles published across the web discuss about the end of local Search Engine Optimization (SEO), and its replacement by the “new” discipline.
People were confused. Do the two disciplines fit together? Are they conflicting? If they don’t mix, is it possible to force them together?
The truth is, content marketing has not rendered local SEO obsolete. Far from it, actually. Local SEO and content marketing are like peanut butter and jelly – they go together. They work well together. They just fit. Here we’ll share exactly why the two go hand in hand.
Local SEO Demands, Content Fulfills the Demands
There’s no such thing as SEO without content. You need words, keywords, articles. A website that ranks well, but has no content is useless, and will likely experience steep falls in rankings in the long run.
In other words, SEO demands, and content fulfills those demands.
It may sound so cliché, but content really is king. No one argues about that anymore – it’s a universal truth in the SEO world. In addition, from an SEO standpoint, relevant, unique, and engaging content will set a business apart from competitors, and gives search engines like Google something to index.
Google Rewards Good Content
Google has also made it very clear that they will reward websites that create great content. A few years ago, content and local SEO were in completely different places. But thanks to Google’s zoo and the killjoy animals (Panda, Penguin, and Hummingbird), the gap has closed. Now the search engine juggernaut emphasizes quality, unique content.
Backlinks are Good for SEO
SEO experts and businesses dream about backlinks – a DA 98 linking to the site, or a powerful .edu tossing a link to an on-page blog. This can only come true, however, if you’re publishing stellar content through content marketing. But the best way to build links is by publishing good content and letting users link back to it.
It’s true – local SEO and content marketing go hand in hand. Sure, they’re two different areas that require different skills, but the success of each depends on the other. And, they’re both vital parts of any digital marketing blueprint.
Grow your reach with SEO and Content Marketing
Local Charlotte SEO service Results
Some screenshots of results for one of our clients The Art of Baking. Using our Charlotte SEO service, we took them from not being found to being on found on first page for search result of “mobile bakery charlotte nc”, “mobile bakery” in Google, Yahoo, and Bing.
No reputable web designer or SEO expert can guarantee 1st page results. This is because it is impossible to predict the algorithm changes that Google, Bing, Yahoo and other search engines will implement. We rather work with you on creating SEO strategies that target what your customers are looking for along with building for the search engines.
Free SEO Resources
Don’t worry we won’t ask for your email to download these guides.
Our Guide to Driving Your Business To Online Success with SEO
This free guide details developing your online profile through Organic SEO
Our Guide to On-Page Optimization
This free guide details our on-page optimization strategies to amplify your online marketing.
Our 3 Phase SEO Transformation Plan
Working with us you will get the following during the 3 phase SEO transformation
This involves making your site have perfect clarity to the search engine through content, powerful titles, tags, linking structure and site design best practices.
SEO Process and Link Building
This involves months of building powerful and diverse links that make your site appear more relevant to the search engines to reach your potential and current customers. These links are produced the hard way from “white-hat” sources including social media, directories, blogs, press releases, and other sources. The combinations of these operations bring our client sites to the top of the search results, producing dramatic improvements in site visitors.
This involves use of analytics to make sure traffic is improving on search engines. During this phase we will revisit the selected keywords to make sure the site is optimized for them and adjust if need be. We will discuss strategy and tactics as well as reviewing performance data with you. We don’t just send you a report and let you decode the information for yourself.